Large corporations have teams of people cranking-out products with the sole objective to increase profit. Every once in a while they might make a minor adjustment to a product and sink a massive amount of money into marketing. It’s all about making things as cheap as possible for increased profit margins. We believe there is a better way: that a small team can focus better on a few individual products and use creativity and advanced technology to make a superior product. Revenue goes back into product development, not marketing.
We’re concerned about the environment and only want to make things of value that last a long time; products that people are proud to own. In fact, the first criteria for us when evaluating a new product to manufacture or license is can we make it absolutely better than anything else on the market. If the answer is yes, then that is what we’ll do.